SMALL BUSINESS IN THE SOUTH PACIFIC - Problems, Constraints and Solutions
People with the potential for success in business need to
complement their instinct and vision with a sufficient depth of
knowledge, and a clear understanding of the contextual business
environment. Incisive analysis of reality helps successful
business-persons excel, and reshape challenges into unique
opportunities for a breakthrough. This book has been authored
specifically for this purpose.
The book is aimed at assisting those who would like to start
their own businesses but are unable to do so because:
- They do not have the requisite knowledge and
experience, financial resources or capital.
- They require the basic skills and relevant
tool kit to help them do so.
- They are just afraid of failure in
undertaking the venture.
- They do not know what to do, or where to go
to seek and obtain the necessary assistance to embark upon
their business ventures.
Underlying this broad aim is the vision to develop South
Pacific Business Enterprise, and to foster in the lives of the
people the delight of life within the concept of livelihood in
active business participation.
This book is therefore designed to help especially budding
small entrepreneurs overcome some of the problems they are likely
to encounter in their search for solutions to the difficulties
that they face particularly in the context of the South Pacific
Countries in running their business.
Aspects of such difficulties are either due to the constraints
and contradictions inherent in culture; as well as to technical
factors. The role of women in business or the informal sector are
also amply discussed; as are Government Policies and programmes as
well as other measures (often enshrined in the budget) to meet the
Other topics covered include making the right practical choices
in deciding on the particular product, business or sector, and
what to do in order to succeed, etc. Existing agencies and
institutions or mechanisms to help meet the needs of those either
already in business or seeking assistance into venture to business
are also considered or proposed.
There is little doubt about the significance of the
contribution of small business to economic growth and development.
This significance is borne out by the experiences of such
countries as Japan, Taiwan and Hong Kong; the success stories of
these and other countries emphasize the important role and
contribution of small business in the process of development. Why
are the experiences of the South Pacific Countries a far cry from
such success stories? This is the main concern of this text.
Dr. Muma critically examines
- The economics of small business- including
not only the concept and basic principles, but also the
practical role and importance of small business.
- The special conditions, characteristics and
issues in the particular context of the LDC's in general and
the South Pacific in particular.
- The problems, constraints and contradictions
inhibiting the success and contribution of small business in
Based on the findings, insights and ideas generated in the
text, the author suggests relevant solutions to the problems, and
stresses the dire need for follow-up and other programmes. The
integration of economic and business principles and empirical data
is to provide a practically relevant, functional, informative and
Dr. Muma now works as Policy Analyst in the Policy Analysis
Unit of the Ministry of Agriculture in Fiji. His previous
experience include academic and professional pursuits: he has
lectured economics at Universities in England, Africa and the
South Pacific; and has also worked as Chief Economist, Policy
Adviser and Consultant. He holds degrees and post-graduate
qualifications from various universities, Ife, Manchester, Sussex,
and London. He has also published extensively, including academic
articles in both local and international journals, chapters in
edited books and a book on Investment Criteria and Development
To varying degrees the text will be useful to those individuals
or groups, institutions or agencies, centers or organizations
which are directly, or indirectly, engaged in small business
operation, development or promotion. These would include not only
those in the South Pacific Countries, but also those in other
LDC's with which they share similar environmental, cultural and
Further, institutions in the Advanced Countries that are
offering courses on developing countries especially in Business
and related development issues, will also find it a useful source
of relevant information, practical teaching guide, or reference
The text will be particularly relevant to Economics, Management
and Business Studies and MBA programmes; and is bound to appeal to
a wide range of audience and various users, including students and
teachers, policy makers and development practitioners, and experts
as well as laymen intending to start their own businesses.